Where ENARU® Comes From
My story began after my first pregnancy, during a period when I could barely sleep because of severe back pain and the heavy discomfort that many mothers know too well. Exhausted and searching for relief, I turned to a remedy my grandmother had trusted all her life — sheep tail fat oil, a traditional healing method used for centuries by Mongolian women.
Each night, as I warmed the oil between my palms and massaged it into my tired back and growing belly, something changed. The pain softened. My body relaxed. And to my surprise, my skin stayed nourished and supple, helping me prevent stretch marks throughout my pregnancy. For the first time in weeks, I could finally rest.
In those quiet, healing moments, I felt the presence of my grandmother and the wisdom of our ancestors. I realized that the answers we search for are often already within our culture — simple, pure, and close to nature.
This was the beginning of ENARU®.
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Our CEO & Co-Founder
Sarangua Narankhuu is an award-winning Mongolian entrepreneur and founder of ENARU®, known for her work in export development, women’s empowerment, and AI education. With a background in cluster leadership, she has supported hundreds of SMEs, coordinated national-level initiatives, and helped Mongolian producers reach EU markets.
As a certified AI educator and cluster coach, she trains individuals and businesses to use modern tools for global growth. Her mission through ENARU® is to unite natural wellness, human-centered learning, and ethical trade to create sustainable impact for women, families, and communities in Mongolia and beyond.
The Meaning of ENARU
®ENARU means “sun” in ancient Mongolian.
The sun represents renewal, warmth, and truth — the qualities we strive to embody in everything we do.
ENARU® is more than a brand.
It is a movement of healing, learning, empowerment, and cultural pride.
It is a way of honoring the past while shaping a bright, meaningful future.
From Mongolia’s heritage to the world — ENARU® brings light, care, and connection to all.
  • Natures embrace
    We believe in the innate healing power of nature, a source of renewal and balance.
  • The nomadic spirit
    We honor the nomadic mindset: balance, courage, adaptability, simplicity, and spiritual grounding.
  • Empowering women
    We champion women as keepers of ancestral wisdom and the heart of community.
  • Heritage and identity
    We find strength in cultural heritage, celebrating the richness of our identity.
  • Community and ethics
    We prioritize community and ethical values, placing them above all else.
  • Simplicity and authenticity
    We embrace simplicity, authenticity, and sustainability in all we do.
  • Cultural pride
    We celebrate cultural pride, sharing the beauty of Mongolia with the world.
Experience enaru wellness
At the core of ENARU lies our commitment to enaru wellness. This is a philosophy of care, a practice of nurturing, and a heritage of healing.
ENARU means “sun” in ancient Mongolian.
ENARU® is more than a brand.
It is a movement of healing, learning, empowerment, and cultural pride.
It is a way of honoring the past while shaping a bright, meaningful future.
From Mongolia’s heritage to the world — ENARU® brings light, care, and connection to all.
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Photo credits: Unsplash [Lightscape, Ereng hu, Suvd Baatar, Hamed darzi].

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